CREATIVE INDUSTRY

The creative industry is a growing contributor to Nigeria’s economy, providing entertainment and cultural products for local consumption and export. The sector is dominated by music, film, and fashion, but there are opportunities for investment in other areas such as art, design, and advertising. However, the sector faces challenges such as limited access to financing and piracy. Opportunities for investment in the sector include talent management, production facilities, and distribution networks. Nigeria’s creative industry trade value is relatively low, but there is potential for growth in the domestic and international markets. Shared value in this sector includes job creation, cultural preservation, and economic growth. Competitive advantage in this sector includes a diverse culture and creative talent pool, a growing middle class, and a supportive regulatory environment.