The retail and wholesale sector is a significant contributor to Nigeria’s economy, providing goods and services to the domestic market. The sector is dominated by informal traders, but there are opportunities for investment in formal retail and e-commerce. Opportunities for investment in the sector include modern retail formats, supply chain management, and digitalization. Nigeria’s retail and wholesale trade value is significant, with a large and growing consumer market. Shared value in this sector includes job creation, product availability, and consumer empowerment. Competitive advantage in this sector includes a large and growing consumer market, a need for formal retail, and a supportive regulatory environment.